Optimizing your post URL is one of the most important factors to improve your blog’s SEO. A clear, concise URL that contains relevant keywords will help search engines understand and rank your post better. Friendly URLs not only improve SEO but also make it easier for readers to remember and share your post. In this article, we will learn how to optimize your Blogger post URL to help your blog rank better on search engines.
Why URL Optimization?
URL (Uniform Resource Locator) is the address of a web page or article on the internet. URLs not only play an important role in locating the article, but also help search engines understand the content of that article. Here are some reasons why you should optimize your URLs:
- SEO Boost: URLs containing relevant keywords help search engines like Google easily understand the content of the article and rank the article higher.
- Better user experience: Clear, concise URLs help readers easily identify the content of the article before clicking the link.
- Easy to share: User-friendly URLs make it easier to share articles on social media platforms and email.
How to Optimize Blogger Post URLs
Here are the detailed steps to optimize your Blogger post URL:
1. Use Custom URL
When you write a new post on Blogger, the default post URL is generated from the post title. However, the default URL may be too long or not contain important keywords. To optimize the URL, you can use a custom URL instead of the default URL. Here’s how to create a custom URL:
- Access new posts or edit old posts on Blogger.
- On the right side of the editor, under the “Permalinks” section, select the “Custom Permalinks” option.
- Enter your desired URL in the blank box. The URL should contain the main keyword of the article, be short and without any accents or special characters. For example, if the article title is “How to optimize SEO on Blogger”, the custom URL could be
cach-toi-uu-seo-blogger
. - Click “Done” to save the custom URL.
2. Use Keywords In URL
To make your URL more SEO-friendly, make sure you use the main keyword of your article in the URL. The main keyword should be relevant to the main content of the article and also optimized for search engines. However, avoid stuffing too many keywords in the URL, as this can make the URL confusing and negatively impact SEO.
For example, if your article is about “How to compress images for SEO optimization”, the URL could be: nen-hinh-anh-toi-uu-seo
.
3. Keep URLs Short and Readable
A good URL is short, memorable, and easy to read. Avoid using special characters, unnecessary numbers, or extra words in the URL. Words like “and,” “of,” “at,” “how” are generally unnecessary in a URL.
For example, instead of using long URLs like huong-dan-cach-lam-the-nao-de-toi-uu-seo-tren-blogger
use a shorter URL like toi-uu-seo-blogger
.
4. Avoid Using Special Characters In URLs
Special characters like @, &, %, $, and spaces can cause problems for search engines and reduce the visibility of your post. Instead of using spaces, use hyphens (-) to separate words in the URL. Hyphens make the URL clearer and easier to read for both users and search engines.
5. Check for Consistency Between Title and URL
The URL should clearly reflect the content of the article and be consistent with the title. This helps both users and search engines better understand the content of the article from the URL. Make sure the URL contains the main keyword of the title, but avoid repeating the entire title in the URL if the title is too long.
URL Optimization Tips to Boost SEO
- Keep URLs short: Short and concise URLs improve user experience and are easy to share.
- Contains main keywords: Use relevant keywords in the URL to improve SEO and help search engines understand what your article is about.
- Avoid special characters: Do not use special characters in the URL and replace spaces with dashes (-).
- Consistent with the article title: Make sure the URL reflects the article content and is consistent with the title.
URL Optimization
Optimizing your post URL is an important step to improve your SEO and increase your post visibility on search engines. By using your main keywords, keeping your URL short and avoiding special characters, you can optimize your URL effectively. Hopefully, with the above instructions, you will be able to optimize your Blogger post URL easily and achieve higher rankings on search results. Good luck in developing your blog on Blogger!